About Us
At the heart of our success lies a passionate and talented team, each member bringing their unique skills, dedication, and expertise to shape our brand into what it is today. Here’s an overview of our incredible team, their roles, and how they contribute to our vision.
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Benny Cruger
Joined: Founding Member
What He Does: Benny is the driving force behind our strategic direction and growth. With a sharp eye for innovation and years of experience in business development,Product Development, Benny leads the way in identifying opportunities, setting ambitious goals, and ensuring the team stays aligned with our mission.
Impact: Benny’s expertise in business strategy, product development has been instrumental in shaping our brand’s innovative and forward-thinking identity. -
Amie De Lange
Joined: Founding Member
What She Does: Annemi is the creative soul of the team, responsible for design, branding, and ensuring every aspect of our work reflects excellence. Her keen attention to detail and dedication to storytelling allow our brand to connect deeply with customers.
Impact: With a flair for branding, customer experience, Annemi ensures that every project radiates authenticity and quality, helping to set us apart in a crowded marketplace.
Our Strength as a Team
Each member of our team brings unique skills and perspectives, but what unites us is a shared passion for padel apparel. Together, we strive to create meaningful, lasting value for our customers and the communities we serve.
At Yesterday's Anarchy, padel is more than just a sport—it’s our industry, our inspiration, and our way of connecting with the vibrant and growing South African padel community. Through high-quality apparel, we aim to support players in expressing their individuality and performing their best on and off the court.
We’re not just a team; we’re a family, and every achievement is a collective victory.